Transition Through People
SMO Promovendi believes a transition to a circular economy will be a transition through people. But for that transition to happen, people will need to connect. At the Circular Minds Conference, we bring together stakeholders from a wide variety of backgrounds (entrepreneurs, policy makers, investors, scientists and students, to name a few) to learn about the latest academic insights and best and worst practices from the field, work together in Idea Generator Sessions, and network with stakeholders from now and the future.
Let’s do it together!
The Circular Minds Conference is a unique event organised for entrepreneurs, investors, policy makers, scientists and sustainability experts. Together with partners such as RebelGroup, New Marble, KIDV, Dopper, Tebodin, C2C Institute, Circle Economy, KPMG, Erasmus University and TU Delft, we inspire participants to learn, collaborate and connect.
The transition will happen through people. Meet them.
Impact Centre Erasmus
Founder of Dopper
Hester Klein Lankhorst
Directeur Kennisinstituut Duurzaam Verpakken
CEO New Marble
Idea generation sessions
Session 1 : Kitchen-as-a-service
How can we regain materials from buildings? And how should we work together in the chain?In this session, industry professionals, academics and young professionals will work on possible solutions to come up with a business model to offer kitchen as a service and to make the materials used in the building of a kitchen circular. Participants will experience an innovative “walk in each others’ shoes format”, in which the question will be answered from different perspectives in the supply chain, creating mutual understanding and insight.
Session 2 : Triple Value Proposition
A Triple Value Proposition is central in getting a circular production chain financed. In this session, participants get insight and learn about a 360 degree business models, focusing on different perspectives. The case that is central is New Marble. New marble creates marble looking tiles made from old plastic bottles. Participants will work on a pitch to persuade investors from an environmental, social and financial perspective, thereby learning to deal with possible tensions between the perspectives and creating optimal value.
Session 3 : Closing the loop
How do we stimulate consumer engagement in closing the material loop for used plastics? In this session participants are offered an opportunity to work on a specific case where the cooperation of consumers is essential in creating a circular production chain: the recycling and reusing of Dopper bottles. Participants of the workshop compete in mixed teams to formulate a strategy to enable consumer cooperation in plastic recycling. In this session we will adopt a four generation principle: we intend to mix students, professionals and senior persons. Each team will pitch their strategy to an expert panel and a live voting audience who will ultimately decide the winner!
Session 4 : Dragons’ Den
This session actively engages investors and innovators to find shared solutions in the transition towards the circular economy. It seeks to facilitate the mutual understanding and communication between circular start-ups and mainstream investors and, ultimately, to unlock the financial value-creation potential of circular practices. The session is divided in two parts. In the first one, start-ups and investors are offered personalized sessions; in the second one, they come together to give birth to an exciting Dragons’ Den Session.