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    Changing behaviors we don’t even think about

    The Dutch government has set itself an ambitious goal: in 2050 they want consumers to only use sustainable produced, renewable and widely available resources. This is part of a larger strategy to contribute to the Sustainable Development Goals (SDGs) of the UN. However, motivating consumers to change their behavior is not that easy. Think of your own morning routine: you probably brush your teeth, put on your shoes and take the stairs in the morning without really thinking about it. The same goes for charging your phone at night and leaving the computer on when you are out for lunch.

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  • Big data

    How failing to keep our personal health data private will hit our poorest hardest

    We increasingly keep track of our personal health. Having data gathered about ourselves via wearables, social-media, and search behavior on google may seem harmless. But what if your future employee or insurer knows about your health risks too?

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    Investment Risks of Circular Business Models

    The Circular Economy is doing a great job at changing the way we think about the production of goods and services. You may argue it is a promising concept to invest in. After all, green is the future. And yet, they’re not getting any traction among the big players in the investment world. Why is that? Why are banks, venture capitalists or angel investors not willing to invest in circular business models?

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